Taste-Test: Ice + Vice’s New Brick & Mortar on the LES
Megan | Jun 9, 2015 | 1:00PM |

Hi, I’m here to give you the run-down on your new favorite ice cream shop, aka Ice + Vice, which just set up its permanent home this past Friday.

Let me begin this post by saying that I don’t know exactly what sort of real-life situation would require me to take a bullet for an ice cream shop, but I would like to make it abundantly clear that in the unlikely event that such a scenario DID arise, I would legitimately LAY DOWN MY LIFE for Ice + Vice’s new brick and mortar shop on the Lower East Side. Like, I care about it THAT MUCH, you guys, and here are some reasons why:

DSC04365Pictured: founders Paul Kim + Ken Lo. Photo via Ice + Vice

For starters, being able to obtain Ice + Vice ice cream on a daily basis from a fixed location is of CRITICAL IMPORTANCE, especially now that summer is in full swing. The fact that I (AND you) now have the ability to do this is borderline unbelievable, and we need to treat it as such with as many weekly trips as possible.

To that end, it is located conveniently close to the Williamsburg Bridge, which can (in theory) offer a shining beacon of potential exercise hope after you eat your body weight in ice cream. (Yes, you WILL eat your body weight in ice cream, because it is insanely delicious.)

The flavors are (as previously mentioned) INSANELY DELICIOUS, and are ALSO amazingly inventive. In fact, I did a full menu tasting, because sometimes I like to make difficult sacrifices for BYT’s readership, you know? I tried:

  • Movie Night (Buttered Popcorn, Toasted Raisin, Dark Chocolate Flakes)
  • Tea Dance (Nilgiri Tea Leaf, Lemon Charcoal, Salted Caramel)
  • Three Little Pigs (Salted Caramel, Bacon Butter, Bacon Praline)
  • 9AM (French Roast Coffee, Chicory, Saigon Cinnamon, Condensed Milk, Donut Truffle)
  • American Beauty (Creme Fraiche, Rose Petal Jam)
  • Happy Panda (Forbidden Rice, Coconut Milk, Ceylon Cinnamon, Saigon Cinnamon)
  • Milk Money (Toasted Milk, Sea Salt, Chocolate Ganache)
  • Boozy Mahjong (Jasmine Tea Leaf, White Peach, Peach Lambic)
  • Shade (Smoked Dark Chocolate, Carmelized White Chocolate Ganache)
  • Nuts of Wrath (Marcona Almond, Grape Kool-Aid Jam) 
  • and Basic B (Mexican Vanilla, Black Lava Sea Salt)

Screenshot 2015-06-09 at 1.24.56 PMShade + Three Little Pigs // YASSSSSSS.

…and holy fuck (PARDON MY FRENCH, YOU GUYS…), they were all next-level delicious. Choosing a favorite flavor would be like choosing a favorite Celine Dion song: DAMN NEAR IMPOSSIBLE. However I will say that I ended up going back for seconds of Shade and Three Little Pigs, because the saltiness of the bacon-packed latter mixed with the black-and-white-cookie-esque flavor of the former was PRETTY PERFECT. Had I wanted to go for something a little lighter, I’d have picked Tea Dance, Mahjong, American Beauty and/or Basic B, though Movie Night and 9AM are strong contenders in the full-meal-in-one-scoop arena, the grape Kool-Aid jam in Nuts of Wrath is OUT OF CONTROL, Milk Money’s chocolate ganache is hella satisfying, and Happy Panda made ME a happy panda. (DECISIONS, DECISIONS, AMIRITE?!)

Not ONLY are the flavors incredible for all of the reasons mentioned above, but ALSO because of the high-quality ingredients used AND the small-batch production process. You would be hard-pressed to find a more carefully-crafted product, you guys. (I mean, THEY CHAR THEIR OWN LEMONS!!!)

And things are only going to get better from this already stellar starting point! They will soon be offering ice cream sandwiches, floats, all of the caffeine…I could go on and on. Stay tuned for updates, and plan to become even more addicted as the new menu offerings roll out.

Meanwhile, the owners are just about the nicest humans on the planet, and I believe that nice humans who do nice things deserve all of the support. Support them, and TELL ‘EM MEGAN SENTCHA! (Note: you do not have to tell them that last thing, but I have always wanted to say it. And so it has been said.)

Bottom line: I were to have a child that was also an ice cream shop, it would most definitely be this one, because it combines all things that are good and fun. It is my new write-in vote for US President. It is, in a word: EVERYTHING. (And soon you will know it, too.)

Ice + Vice is located at 221 East Broadway in Manhattan. They are open Sunday thru Thursday noon until 10pm, and Friday and Saturday from noon until midnight. GET IT, GURL! And in the meantime, follow Ice + Vice on Instagram, Facebook and Twitter for all the latest updates.